Brand Advocacy
Brand advocacy is not new; brands have been using networks and connections to expand awareness through customers for years. This approach has been successful. However, your business’s best advocates can be found even closer to home – your employees. Employee advocacy is one of the best strategies to build brand trust, generate leads, and attract talent to your business.
Benefits of Employee Advocacy
Employees can be your greatest fans, leading them to share company news, discuss professional achievements, share experiences, and boost your business’s profile. Much of this awareness can be developed through their social media networks. Up to 52% of consumers will trust an employee’s word about a company more than they will the company or brand itself.
Educating and immersing your employees in your business culture actively builds advocates for your business. Employees can amplify your brand messages 24 times more than any brand direct messages you create. Additionally, employees generate more business leads and opportunities. The leads they develop through their social media networks convert seven times more often than other possible leads.
Your Strategy
Developing great employee advocates starts with a clearly defined business goal that you can share with the team. Next, foster a sense of collaboration and commitment towards common goals. Next, create shareable content and develop an open communication system.
Empower Your Employees
Your employees need to have a professional message that is authentic to themselves. This means letting them be creative and encouraging them to share what excites them. Help your employees develop their tone of voice and invite them to share potential prospects and engage in online discussions. This will attract attention to your brand.
Set For Success
During your onboarding process, train your employees in the necessary skills so they can advocate for your company confidently. Encourage your employees to speak for the brand and share company messages that set your expectations. Your expectations need to be clear, specific, and easily understood. Setting your employees up for success ensures that they can advocate for your brand.
LinkedIn has found that company employees tend to have roughly ten times more followers than the brand itself. It was also found that while only 2% of employees share company social posts, they are responsible for nearly 20% of engagement. Contact us at Socially Posting to learn more about employee advocates and the best marketing services for your business today.
