Many social media platforms can be useful in SEO and Ad Services, one of them is Instagram. Instagram CEO, Adam Mosseri states that no one algorithm does all the ranking and that each section-Feed, Explore, Reels, and Stories all have their unique algorithms with the content being ranked on how people use each one.
Concerning Feed & Stories, they are based on recent posts a user follows, information about the post, information about the creator, user activity, and history of interacting with the content creator. The more likely a user is to interact with a post, based on the algorithm’s predictors, the more likely it is to appear on a user’s feed.
On the other hand, Explore ranks content from accounts that the user does not already follow. These posts are queued up from signals of posts that a user has already liked. Once it figures out what posts the user might be interested in, it ranks them using the same signals as the main feed. In Explore the content also has to clear a set of guidelines that is unique to content recommendations, so some content that would be suitable for Instagram Feeds might not be suitable for the Explore Feed.
With all this being said, we want to discuss the importance of social media as it pertains to search engine optimization. Content marketing is about enticing, informing, and entertaining your audience, while social media is often about promoting your content. SEO is used for making sure that your digital activity improves your search engine ranking, and all three work together to improve your audience relevance and overall reach. While some social media does not directly contribute to SEO rankings, the links you use and share across social platforms increase brand exposure in turn increasing the SEO rankings.
On Instagram, companies can buy ads, but also optimize their content by using relevant keywords which is SEO in action. Anyone who searches a keyword or word related to their desired topic will then have businesses pop up about the said topic. SEO is key here for businesses and on search, pages to ensure that their company is the one popping up first before anyone else.
In conclusion, Instagram SEO is important because it allows people and businesses who are actively searching for content related to businesses or other community pages. This optimization allows more traffic to pages and in turn more engagements with prospective customers who can then be converted into leads. Social media as a collective is used more and more for business interactions every day and understanding and utilizing these strategies puts businesses in the position to be in front of more consumers and generate more traffic and overall profit. More than 200 million Instagram users visit business profiles daily and 60% of all Instagram users say they have learned about new products through visiting and scrolling on the platform. These are things to keep in mind when trying to grow businesses every day!
