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prospector
Capture and Communicate with Anonymous Website Visitors
Google and Apple have both announced the death of third-party cookies. Both Safari and Firefox have already turned off the ability for advertisers to use third party cookies. Tracking cookies have been a staple of the digital marketing diet since the 90s, enabling easy identification of anonymous website visitors and the ability to re-target ads based on the behavior tracked by the cookie. Fortunately, there is an alternative.
By using our innovative first-party tracking method, which enhances the data collected including name, address, email address, and site behavior, website owners can initiate conversations with anonymous visitors through both direct mail and email.
prospector
Capture and Communicate with Anonymous Website Visitors
Google and Apple have both announced the death of third-party cookies. Both Safari and Firefox have already turned off the ability for advertisers to use third party cookies. Tracking cookies have been a staple of the digital marketing diet since the 90s, enabling easy identification of anonymous website visitors and the ability to re-target ads based on the behavior tracked by the cookie. Fortunately, there is an alternative.
By using our innovative first-party tracking method, which enhances the data collected including name, address, email address, and site behavior, website owners can initiate conversations with anonymous visitors through both direct mail and email.
Lead Capture
Lead Capture
Anonymous Website Visitors
98% of unique website visitors do not convert. Our Prospector tool allows you to gather a physical address and email from nearly 50% of anonymous visitors allowing you to retarget and generate viable leads.
Capture Names without Cookies
We capture anonymous website visitors by inserting a first-party tracking image that enhances data by matching it against permission based consumer lists. We also take the landing page URL allowing us to trigger an email drip campaign and a postcard mailing based on which segment bucket they match.
Segment & Interact on Auto-Pilot
Based on the visitor’s website navigation, we dynamically sort the data into audiences and start communicating with your new prospects via Email, and Direct mail automatically.
Printed, Posted 1st Class
Customized Postcards are printed and sent via 1st class mail. On average the visitor receives the postcard within 5 days of the website visit.
Printed, Posted 1st Class
Customized postcards are printed and sent via 1st class mail so the anonymous website visitor receives it at their physical address within 5 days of the website visit, without a single form-fill.
Anonymous Website Visitors
98% of unique website visitors do not convert. Our Prospector tool allows you to gather a physical address and email from nearly 50% of anonymous visitors allowing you to retarget and generate viable leads.
Capture Names without Cookies
We capture anonymous website visitors by inserting a first-party tracking image that enhances data by matching it against permission based consumer lists. We also take the landing page URL allowing us to trigger an email drip campaign and a postcard mailing based on which segment bucket they match.
Printed, Posted 1st Class
Customized postcards are printed and sent via 1st class mail so the anonymous website visitor receives it at their physical address within 5 days of the website visit, without a single form-fill.
Case Studies
Case Studies
Senior Living Marketing
Issue:
Their third-party lead providers like A Place for Mom and Caring.com were exceeding $650,000 per year. At least 20% of the leads provided by third parties were people that had already visited the senior living community’s website but had not shared their contact information with the community via a contact us form or by picking up the phone.
Results:
By converting the anonymous visitors into real leads and starting a conversation via email, SMS, Facebook, and direct mail, they not only saved the wasted 20% but they increased overall sales by 5% resulting in an overall boost of over 1 million dollars.
Saved the wasted 20% and increased overall sales by 5% resulting in an overall boost of over 1 million dollars a year in gross revenue.
Senior Living Marketing
Issue:
Their third-party lead providers like A Place for Mom and Caring.com were exceeding $650,000 per year. At least 20% of the leads provided by third parties were people that had already visited the senior living community’s website but had not shared their contact information with the community via a contact us form or by picking up the phone.
Results:
By converting the anonymous visitors into real leads and starting a conversation via email, SMS, Facebook, and direct mail, they not only saved the wasted 20% but they increased overall sales by 5% resulting in an overall boost of over 1 million dollars.
Saved the wasted 20% and increased overall sales by 5% resulting in an overall boost of over 1 million dollars a year in gross revenue.
FAQ
FAQ
Is this the same as a Facebook or Google retargeting pixel?
No. Our technology goes one step further by identifying the person behind the visit and not just the cookie or IP address.
How do the new Apple privacy laws effect this strategy?
Apple’s iOS 13 update is regarding geotracking data and background tracking while using apps. Our technology does not use cookies or background tracking in order to discover the data captured, and is not effected by the new policy.
What attributes are captured?
With a 99% accuracy, we capture name, address, email, phone, mobile ad id (MAID), referring URL, and the URL path during the visit.
Who owns the data?
You. The data is captured daily into your campaign, and is available for download at any time.
How long until marketing goes out?
Identified visitors typically get queued up for email the day after they visit your site. Facebook and Instagram audiences will be updated daily, so your new leads could see the social ads within 24 hours. New prospects can expect to receive your postcard within 3-5 days of visiting your site.
Is there a commitment required?
Yes, we find a commitment allows clients to maximize their success. All programs require a 6 month commitment with a minimum budget.
Is this legal?
Yes, our product is being used by some of the largest companies in the United States. It has been thoroughly vetted by Hudson Cook, one of the top privacy law firms in the country.
What about repeat visitors?
Repeat visitors are suppressed in the database to avoid sending duplicate messages.
Is this the same as a Facebook or Google retargeting pixel?
No. Our technology goes one step further by identifying the person behind the visit and not just the cookie or IP address.
How do the new Apple privacy laws effect this strategy?
Apple’s iOS 13 update is regarding geotracking data and background tracking while using apps. Our technology does not use cookies or background tracking in order to discover the data captured, and is not effected by the new policy.
What attributes are captured?
With a 99% accuracy, we capture name, address, email, phone, mobile ad id (MAID), referring URL, and the URL path during the visit.
Who owns the data?
You. The data is captured daily into your campaign, and is available for download at any time.
How long until marketing goes out?
Identified visitors typically get queued up for email the day after they visit your site. Facebook and Instagram audiences will be updated daily, so your new leads could see the social ads within 24 hours. New prospects can expect to receive your postcard within 3-5 days of visiting your site.
Is there a commitment required?
Yes, we find a commitment allows clients to maximize their success. All programs require a 6 month commitment with a minimum budget.
Is this legal?
Yes, our product is being used by some of the largest companies in the United States. It has been thoroughly vetted by Hudson Cook, one of the top privacy law firms in the country.
What about repeat visitors?
Repeat visitors are suppressed in the database to avoid sending duplicate messages.
Features
Features
How do we compare?
Cookies are no longer a viable option to capture and re-market to your website visitors and IP Address matching is not accurate enough to produce a significant conversion uplift.
| Feature | Prospector | Using IP | Using Cookie |
|---|---|---|---|
| Number of data points used to collect data | 12 | 1 | 1 |
| Number of filter options | Yes | No | No |
| GDPR Compliant | Yes | No | No |
| CCPA Compliant | Yes | Yes | No |
| Proven accuracy of exported data | Yes | No | No |
| Works with mobile apps | Yes | Yes | No |
| Syncs profile info across browsers | Yes | No | No |
| Accurate location reporting | Yes | No | No |
| Remains consistent over time | Yes | No | No |
| Ability to blacklist & whitelist referring domains | Yes | No | No |
| Ability to blacklist & whitelist referring zip codes | Yes | No | No |
| Lead data can be downloaded | Owned by client | Yes | No | No |
How do we compare?
Cookies are no longer a viable option to capture and re-market to your website visitors and IP Address matching is not accurate enough to produce a significant conversion uplift.
| Feature | Prospector | Using IP | Using Cookie |
|---|---|---|---|
| Number of data points used to collect data | 12 | 1 | 1 |
| Number of filter options | Yes | No | No |
| GDPR Compliant | Yes | No | No |
| CCPA Compliant | Yes | Yes | No |
| Proven accuracy of exported data | Yes | No | No |
| Works with mobile apps | Yes | Yes | No |
| Syncs profile info across browsers | Yes | No | No |
| Accurate location reporting | Yes | No | No |
| Remains consistent over time | Yes | No | No |
| Ability to blacklist & whitelist referring domains | Yes | No | No |
| Ability to blacklist & whitelist referring zip codes | Yes | No | No |
| Lead data can be downloaded | Owned by client | Yes | No | No |